Warner Bros. wanted to reimagine their global online storefront, “The WB Shop,” to help it stand out from the competition and keep fans coming back for more. Together, we built a digital experience that fuses fandom and functionality—transforming shopping into storytelling.
Our research showed that for loyal fans—who outspend casual fans by over two to one—it’s never just about the products, it’s about belonging. By mapping their journey from curiosity to cart, we uncovered a clear opportunity: create a seamless, story-led path that celebrates discovery and drives connection.
We developed a dynamic design system that invites exploration at every click. With immersive visuals, curated content tied to beloved franchises, and adaptable modules that evolve with each new release, The Shop became a living, breathing part of the WB experience.
A flexible design system that grows as WB’s legendary stories do.
Modular, story-led design that evolves with every franchise launch.
After launch, fans stayed longer, explored more, and checked out faster. The site saw a 91% increase in page views and a 32% rise in completed purchases—proof that storytelling sells when it’s built on strategy and designed with heart.
More page views
More completed checkouts
More than a storefront, The Shop is now a storytelling engine—one that connects global fans with the characters, worlds, and memories they love, while giving Warner Bros. a scalable platform for the future of entertainment commerce.
A journey built on insight into what drives fandom and fuels loyalty.
Transforming a global eCommerce site into an immersive \ brand experience.
