The Children’s Place wanted to share a decade of sustainability progress in a way that resonated with both employees and a younger customer base—while finding a real, relatable way to be transparent in today’s environment. Together, we created a unifying messaging and visual platform that turned their complex ESG work into a clear, authentic, and inspiring story.
Through our discovery process, we uncovered a simple truth that now lives at the heart of their messaging platform: like parenthood, sustainability is a journey where every step matters, and every bit of progress is worth celebrating.
From voice to visual identity, our creative platform “Protecting the future of our PLACE” connects seamlessly with TCP’s corporate brand while giving their ESG work a personality all its own: purposeful, joyful, and endlessly optimistic—with just the right dose of heart.
Making transparency a priority in a landscape brimming with skepticism.
We brought TCP’s new sustainability story to life in their next impact report. Building on our previous award-winning report design, we paired bold, uplifting headlines with clear data visualizations and playful imagery—making progress feel not only transparent, but approachable and celebratory.
Backed by heartfelt messaging and a refreshed identity, TCP now has a sustainability storytelling platform that goes beyond progress reports—it sparks a culture of sustainability, one that grows right alongside their impact.
The visual identity was an evolution of a previous award-winning report design, also created by JK.
Functional messaging wrapped in joy, optimism, and playfulness.
Adrian Sherman
Adrian Sherman
VP, Environmental & Social Responsibility, The Children’s Place
