With a goal to raise $225 million—their largest and most significant in Seton Hall history—we needed to get people invested in more ways than one. Through our discovery process, we learned that donors don’t just want to give to a campaign, they want to believe in it. 

We used every element of the site to communicate impact. Bold headlines and emotionally driven content told the story of Seton Hall’s legacy. People-centric photography and testimonials brought the faces of the Campaign front and center. And interactive features called attention not only to the money raised, but the purpose behind it.

The final touch: a social campaign designed to drive traffic to the site. We designed flexible social and email templates that delivered consistency across the Campaign’s digital presence while making it easy for anyone in Advancement and Marketing to use.

The response was overwhelmingly positive. Focus groups described feeling proud, inspired, and connected—motivated by stories that show exactly where gifts go and who they help. And the Advancement team called the partnership exceptional, praising JK’s speed, collaboration, and ability to translate a bold vision into a heartfelt, human experience.