Ricoh has made a remarkable shift—from a legacy in office printing to a future defined by digital workplaces. But transformation of this scale takes more than new technology; it takes people who believe in what’s ahead. To help Ricoh navigate this defining moment, we built an employer brand that motivates today’s teams and attracts tomorrow’s innovators—the ones who will shape how the world works next.
Our workshop revealed a powerful truth: Ricoh’s evolution isn’t just about technology—it’s about the people behind it. That truth inspired “Powered by You,” an employer brand platform designed to help every employee see themselves as vital to the company’s future and the innovation Ricoh brings to workplaces everywhere.
A unifying employer brand rooted in Ricoh’s greatest asset—its people.
We created a voice and visual identity rooted in the warmth and optimism of Ricoh’s people. The new expression balances their trusted legacy with a modern voice and clean, confident design. “Powered by You” celebrates what each employee contributes to their teams, their company, and the future they’re helping create.
A look and language that connect Ricoh’s past and its digital future.
A platform that empowers every employee to shape what comes next.
A platform that empowers every employee to shape what comes next.
A platform that empowers every employee to shape what comes next.
A platform that empowers every employee to shape what comes next.
We brought it all to life through digital campaigns, internal activations, facility branding, and toolkits that allowed Ricoh to keep the momentum going long after launch. From wall graphics to welcome screens and video stories, every touchpoint inspired pride and connection—making Ricoh’s renewed energy visible, vibrant, and powered by its people.
Facility branding and digital storytelling that inspire pride and participation.
Donna Venable
Executive Vice President, Human Resources and Deputy General Manager, Shared Services, Ricoh North America
