As one of America’s fastest-growing—and most loved—pizza brands, Marco’s needed to attract and keep the people who make the magic happen. The ingredients for success were already there: a brand built on “primo” quality and a people-first culture. So we turned that recipe into an employer brand that’s as authentic and irresistible as a classic Pepperoni Magnifico.
Working closely with their stakeholders, we found that quality at Marco’s isn’t just in the pizza—it’s in the people. From dough makers to delivery drivers, every team member brings pride, heart, and hustle to each shift. That shared passion became the foundation for a powerful talent story: Passion for Primo.
We built an identity that captures the warmth and energy of Marco’s culture, infused with the same care they put into every pie. Bold, delicious design. Fresh, authentic photography. And tailored messaging designed to inspire pride across store teams, managers, and corporate employees.
Crafted to feel as real and relatable as the people behind the counter.
Centers the pride and purpose behind every pizza, from dough to delivery.
We partnered with Marco’s to launch the brand across its franchise system, developing an engagement strategy and toolkits to help bring it to life in every store. From digital campaigns to in-store storytelling, Passion for Primo gave every audience—from job seekers to long-timers—a reason to feel part of something special.
A visual system bursting with warmth, texture, and energy.
Built so franchisees can make it their own—and keep it consistently Primo.
Within months of launch, 200+ participating stores reported measurable improvements in key talent engagement and retention metrics. Today, Marco’s employer brand continues to fuel its growth, empowering every employee to bring their best to the table—and a little extra pride with every slice.
Rod Sanders
SVP & Chief People Officer, Marco’s Pizza
