While BPM has quickly grown into one of the nation’s most progressive tax, accounting, and advisory firms, their story and visual identity lagged behind—not only was it dated, it did nothing to express their tagline, “Because People Matter.” So we started from scratch, building complementary corporate and employer brands that put people and purpose at the center of it all.
Our interactive branding workshop revealed the driving force behind everything BPM does: their vision to be the “firm of the future,” a partner that takes a forward-thinking approach to doing business while helping people succeed in work and in life.
With modernization in mind, we crafted complementary corporate and employer brands that are uniquely authentic to BPM—featuring a new logo mark that's as individual as a fingerprint, a warm and approachable voice, and a contemporary design system full of vibrant colors and people-focused photography.
Represents their people-centric approach to business, inside and out.
Shapes, textures, and fonts that are polished and purposeful.
We put their new brands into practice with refreshed corporate and careers sites, an internal launch video, and a client-facing sizzle reel—all of which helped set the tone for the firm’s next exciting chapter.
A warm voice that invites partnership and inspires trust.
As BPM continues to grow, they have a story that will grow with them—one that reflects their people-centric approach and positions them as a partner who brings the very latest ideas and innovation to their clients and employees.
