The creative came together seamlessly across channels to spark conversation, connection, and collaboration. Grounded in an understanding of the audience and its mission, our work helped transform 
a large-scale symposium into a cohesive, human-centered experience—celebrating breakthrough science while reinforcing Blue Knight’s role as a catalyst for innovation and partnership in global health.

We translated the strategy into clear, connected moments across the attendee journey. Pre-event emails built momentum, while on-site collateral—signage, name badges, and printed materials—made the experience easy to follow and feel welcoming. Our team directed photo and video to capture the energy in the room, and created a social toolkit with channel guidance and ready-to-share captions to drive attendance and engagement. 
A motion graphics promo video boosted visibility ahead of the event. And with vendor coordination and 
on-the-ground support, every detail came together seamlessly.