After nearly 30 years of connecting teens with technology, the Best Buy Foundation was ready to tell its own story—distinct from Best Buy corporate, yet just as innovative and inspiring. JK partnered with them to capture that purpose, amplify their impact, and share it through their first stand-alone annual report.
Key people interviews revealed the story behind the stats: the Foundation isn’t just funding programs—it’s fueling potential. The unifying idea, “Building Brighter Futures,” became the heartbeat of their narrative, inspiring messaging that spotlights real teens, real progress, and real possibility.
A unifying theme that celebrates youth, creativity, and tech empowerment.
Turning data and detail into an inspiring narrative of progress and potential.
We wove that theme through every design element—pairing candid photography, authentic quotes, and bold visuals with a clean, confident layout to deliver a digital-ready annual report as vibrant and future-focused as the youth it celebrates.
Foundation storytelling now built to evolve alongside its mission.
The Foundation’s story took center stage at the annual Charity Classic—sparking connection, generosity, and pride. The evening raised a record-breaking $7.7 million, a testament to the power of storytelling that makes people believe in what’s possible.
The report’s debut helped raise a record-breaking $7.7M at the Charity Classic.
The Best Buy Foundation now has a cohesive narrative and visual identity that amplify its mission to connect youth with tech, creativity, and opportunity—transforming how partners, donors, and teens see what’s possible.
The Best Buy Team
