From startup to recognized innovator in GI surgery, Lumendi has redefined what’s possible in minimally invasive care. To get there, they needed a brand that stood apart from global competitors and a story that reflected their technology and purpose. As a partner from the very start, JK has worked with Lumendi to craft and evolve both—helping a medtech startup become a global name in innovation.
Lumendi needed a brand as inventive as their breakthrough device, DiLumen, yet grounded in enough credibility to earn their audiences’ trust. We struck the balance between revolutionary and reassuring, pairing a bold visual identity with compelling messaging to grab attention, spark curiosity, and inspire real confidence among medical professionals.
A modern, clinical aesthetic built for trust and technological clarity.
DiLumen and future products aligned under a cohesive identity system.
Precision meets motion in everything Lumendi does, so we started with striking visuals that served as a metaphor for the GI tract—symbolizing freedom and the possibility this new technology offers. From naming their flagship product to crafting an identity that embraces form and color, we built a brand platform that feels modern, human, and full of life.
As Lumendi’s technology continued to evolve, we kept the momentum going by expanding their reach from surgeons and hospital systems to patients and their families alike. With design and messaging that feel as innovative as the science itself, Lumendi established themselves as the next generation of medtech—trusted in the OR and impossible to ignore everywhere else.
A unifying idea that connects technology, expertise, and care.
What began as a breakthrough idea is now a trusted global presence, backed by belief from surgeons, hospitals, and partners worldwide. Together, we’ve helped Lumendi build more than awareness—we’ve built a brand that moves with the same energy as its innovation: clear, confident, and built to keep advancing.
From launch to leadership, a collaboration grounded in innovation.
