Affiliated Distributors (AD) is a member-owned industrial buying and marketing group connecting nine divisions and 1,000+ independent distributors worldwide. But as the network grew, the brand splintered. We helped AD rediscover its shared story—uniting a global community under one bold identity built on partnership, progress, and belief in what’s possible.
Deep-dive conversations with AD’s leadership and member partners revealed a common thread: every division had its own strong identity, but no shared story to tie them together. We saw the opportunity to turn that individuality into alignment, creating one united community connected by a common belief in partnership, growth, and shared success.
Over
Independent Distributor Members
Over
Locations
More Than
In Annual Sales
We reimagined the AD identity from the ground up—modern, flexible, and unmistakably unified. A refreshed logo, cohesive color system, and clear architecture now connect every division under one story: the power of partnership. The new look feels confident, contemporary, and made to grow.
From the redesigned website to the brand rollout toolkit, every touchpoint reinforces one cohesive voice and vision. The result was a brand that members proudly use, teams rally behind, and partners instantly recognize.
Rollout tools and resources for consistent global activation.
Today, AD stands stronger than ever—with a brand that reflects who they are and where they’re going. One identity, one purpose, one network driving shared success.
Ted Simpson
Sr. Vice President of Marketing, AD
