As a global leader in public safety, Axon’s mission is to protect more lives in more places, but their investor materials lacked the same clarity and conviction. So we reimagined them with an investor-facing identity that demonstrates expertise, inspires confidence, and showcases their passion—while also sharing critical information in an easily digestible way.
We knew that breaking through to investors meant we had to make the data as compelling as the mission behind it, turning dry, dense information into a visual story that helps investors feel Axon’s purpose and performance in every communication.
Axon’s brand is instantly recognizable: bold, modern, and built on trust. So we created a visual identity that lives confidently within it, yet speaks with a distinct voice that conveys credibility, transparency, and momentum.
Transforming dense data into stories of impact and innovation.
A unique Investor Relations identity that lives in harmony with Axon’s master brand.
Axon's bold new look captured the attention of investors, drawing their attention to the numbers and, more importantly, the stories behind them. Now they have a platform that pulls people in—and makes it crystal clear why their investment was a smart one.
Now, Axon’s investor materials do more than report performance—they express purpose. Each piece created with the new identity system reflects the innovation, integrity, and global impact that define Axon’s mission, helping audiences not just see results, but believe in what’s driving them.
Investor materials now as dynamic and driven as the mission they represent.
Crisp visuals, purposeful hierarchy, and navigation that simplify complexity.
